Subscription-Driven Revenue

iTO operates on a recurring subscription model serving both B2C (students, fans) and B2B (schools, artists) segments, with flexible monthly and annual plans.

Pricing tiers are based on the number of songs users can access and download.

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A freemium tier provides access to a limited music library and up to three user recordings — offering a low-friction entry point to explore iTO’s core features.

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B2B Offerings

• Education: Schools subscribe per student, supported by a dedicated admin dashboard for class and content management.

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• Artists & Labels: Artists get free hosting (up to a storage limit) to distribute interactive content directly to fans. iTO earns a revenue share on all premium sales, submissions, and fan interactions.

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B2C Offering

Fans and learners subscribe directly via iTO’s website or in-app purchase on iOS and Android, gaining access to exclusive interactive content, remix features, and artist collaborations.

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Revenue Model

iTO’s proprietary technology transforms audio and video recordings into interactive, multitrack experiences, enabling new business models across both education and entertainment.

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With our patented production tools, iTO delivers high-quality interactive content at minimal cost, ensuring a scalable and profitable pipeline of new releases.

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The model is validated and feasible, supported by existing partnerships with artists, publishers, and other rights holders, paving the way for structured subscription and licensing deals.

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Market Opportunity & Strategic Partnerships

iTO addresses three high-growth sectors — music education, the creator economy, and digital fan engagement — together representing a $45B+ market opportunity.

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To scale efficiently, iTO partners with organizations already embedded in these ecosystems, enabling rapid adoption without heavy sales overhead.

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Key Partner Channels:

• Music learning platforms

• Educational institutions

• Artists, managers, and labels

• Multimedia producers

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Education Partnerships

iTO is integrating with Europe’s largest music school platform, reaching 1.8 million students across 9 countries, and is also piloting programs with schools, bands, and universities in the United States.

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Artists & Labels

Artists use iTO to release remixable, interactive versions of their songs — turning listeners into collaborators and unlocking new direct-to-fan revenue streams.

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Media & Broadcast

• QWEST TV (Quincy Jones' TV station) is adopting iTO to let viewers remix featured songs from their TV shows.

• A partnership with Sunset Pictures (Los Angeles) brings exclusive music films into the iTO format — extending content life and engagement through interactive fan participation.

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Market Summary

• Creator economy — $30B+ and growing through user-generated monetization.

• Music education — $6B and expanding via app-based learning.

• Music creation tools — projected to exceed $10B by 2030 as music-making goes mobile.

 

 

Despite this explosive growth, the market lacks tools for interactive, monetizable engagement.
iTO fills that gap — uniting creators, fans, and educators in one scalable platform that transforms passive consumption into active participation.